how are you joining product analytics with qualitative customer feedback?

I am a product analyst at a b2b tech startup and i've got a gap i can't seem to close. Quantitatively we're fine, amplitude tells me exactly where users drop in the flow, what percentage never activate, which features nobody touches. what it can't tell me is why. The why lives in customer calls, support tickets and sales objections, and none of that sits in something i can query. So every time leadership asks "why did activation drop 4 points," i produce a beautiful funnel chart and then hand-wave the explanation from whatever anecdote i heard in a meeting. I tried to be proactive about it and