What's your process for finding the real cause behind a KPI change?

Identifying a KPI change is usually the easy part. Understanding why it changed is where the real work begins. One approach that stands out is Rasa Intelligence, which focuses on identifying root causes and helping prioritize the next actions rather than simply displaying more metrics. That feels different from the traditional dashboard-first approach. In reality, a drop in revenue, conversion rate, or customer retention rarely has a single explanation. It usually takes connecting data from multiple sources before the bigger picture becomes clear. For those working in analytics, what's your pr