Reducing abandoned carts with customer data enrichment... is everyone creeping on my visitors now or just me

Ok so apparently my entire job now is begging anonymous cart abandoners to love us back using data enrichment magic. We plugged in one of those visitor identification tools that claims it can de anonymize 90 percent of traffic and give me name, email, demo info, the pets star sign etc, then help recover abandoned carts with "personalized" emails and ads. Lowkey feels like marketing stalking but the uplift is tempting. If youre running b2c ecommerce and using this kind of enrichment for cart recovery, does it actually move the needle or am I just paying to feel slightly less rejected by my chec