Performance Marketing vs Data Analytics in 2026 – Which has better career prospects?

I’m trying to decide between Performance Marketing and Data Analytics as a career in 2026. My background: I have a BA in Economics , so I don’t have an engineering or computer science degree. My priorities are: Good long-term salary growth Strong job opportunities over the next 5–10 years Ability to work remotely or freelance in the future A career that’s not likely to become obsolete because of AI I’ve seen mixed opinions online. Some people say data analytics is oversaturated and entry-level jobs are very competitive. Others say performance marketing is becoming heavily automated by AI and a