Is identifying anonymous website visitors actually legal for ecommerce brands?
Reddit r/analytics2w4 min read
We've been discussing visitor identification internally and I'm surprised how divided marketers seem to be. Some people treat it like a standard part of modern ecommerce. Others say adding shoppers into your CRM without an explicit signup is asking for legal trouble. For anyone actually using these tools: - Did legal have concerns? - How did you handle compliance? - Did you change your email/SMS strategy because of it? - Was it worth it? Curious how real brands approach this instead of vendor marketing. submitted by /u/Jolly-Box-4830 [link] [comments]