Improving account scoring to stop wasted outreach time is anyone actually fixing this rn
Reddit r/analytics1w4 min read
Ok so, our outbound is kind of on fire in the worst way. SDRs are grinding out touches and it feels like half the accounts we hit have zero real buyer intent, then leadership wonders why reply rates are trash. We have a crm score plus some intent feeds plugged in, but in practice it just bumps random accounts because someone clicked a webinar page once. Meanwhile the ones that actually end up closing look nothing like what the score said was hot. Trying to figure out how people are combining buyer data, product usage, and all the random gtm signals into something that does not waste 30 touches
