Escaping CPG’s small package: Privacy, personalization and data reckoning

The regulatory ground has shifted fast for Consumer Packaged Goods. In, according to Gartner, and the pace is accelerating. The added cybersecurity audit mandates, risk assessments for automated decision-making, and even expanded the definition of sensitive personal information to include . , and no two are identical, Globally, the EU AI Act raises the stakes. for non-compliance, and the . The operational impact is already visible: one global CPG marketing director reported that once EU…